DISH Enables TV Everywhere to Android Devices

While Comcast was making noise in advance of CES with a VOD iPad app, DISH Network had their own announcement as the satcaster unveiled its Android app that enables Google enabled Smartphone users to access DISH programming. A former professional gambler, DISH CEO Charlie Ergen has undoubtedly raised the stakes in the TV Everywhere game. While the Comcast model will provide roughly 3000 hours of VOD content plus some streaming networks, the DISH service goes one better and allows customers access to their entire line-up of channels and all of their DVR content via a Sling enabled set top box, allowing for ultimate flexibility.

At a time when cord cutting has become a primary concern among multichannel providers, operators are looking to TV Everywhere as part of the solution to deal with the estimated quarter million video subscribers lost by the industry in the second and third quarters of 2010. While the multichannel sector as a whole as seen subscriber losses, Verizon, AT&T and DirecTV have seen gains. DISH is down about 50k subs in 2 and 3Q while Comcast is down over half a million video subscribers in the same period.

Comcast’s iPad VOD and streaming app will not launch until later this year, so the jury is still out as to whether its streaming to tablets will be enough of a silver bullet to hold on to subscribers or whether digital customers will continue to vote with their feet (and wallets) that they see better value in getting a limited amount of programming for less, or even free, from on-line options like of Netflix and Hulu.